Not an outright terrible caption to put near a mixed drink on a billboard. It looked quite good in the picture. Perhaps at the corporate offices of Hacienda Mexican restaurants, their only marketing sin was in being too literal about their intentions, mentioning being 'like a cult', only having better drinks. Marketing execs had clearly studied out the concepts how to create a following, incorporating aspects of their business that they wanted to highlight, even referencing something most adults would remember--The Jonestown Massacre. And therein lay the problem. Apparently, making cute jokes about being a cult but having better Kool-Aid seemed a bit dark to some. Offensive even. Now, I don't know (or know that I know) anyone who lost someone close to them in the Jonestown Massacre. I think most people don't. Part of being in a cult is cutting ties with people you care about or bringing them in with you. Regardless, it's not the kind of thing you want to think about when you are deciding where to take your family out for dinner. Marketing hasn't really advanced so far that we can really afford to lose the staples, has it? Obnoxious mascots, nerds dancing, references to 19th Century lit. These are always rock solid choices. Still, if there are those out there whose pioneering spirit in marketing has not been quenched, feel free to use these ideas:
Domino's: Unlike the clientele of the Atlanta teenage sex trade, we know exactly where our slice comes from.
McDonald's: More fun than a picnic in Christchurch.
Doc Greens: you'll pour more oil on our salads than a busted offshore drill.
Men's Warehouse: You're gonna like the way you look. Or, if you don't, take the suit off like the atom bomb took skins off in Nagasaki.
You get the picture.
This has been brought to you under the influence of Claritin D, which I swear has messed more with my head than all of the former libations I have cited put together.
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